Serowe serves as the traditional capital of the Bamangwato people and is located approximately 315 kilometers north of Gaborone along the A1 highway. Founded in 1902 by King Khama III, this sprawling settlement of 63,000 residents sits at an elevation of 1,147 meters, offering a cooler climate than the lower-lying eastern plains. It is not a city of glass towers but a massive village where modern administration intersects with deep-rooted tribal governance, centered around a series of volcanic hills that dictate the town's layout.
The political history of Botswana is inseparable from the lineage of the Khama family, who have led from Serowe for over a century. Walking through the central wards, you notice how the residential clusters wrap around the base of Serowe Hill, reflecting a traditional Tswana urban design where the proximity of a family's home to the royal kgotla signifies their social standing.
Located in a distinctive red-brick building known as the Red House, this museum charges a modest entrance fee of 50 Pula for international visitors. Built in 1910, the structure originally served as a family residence before being converted to house the personal effects of the Khama dynasty. You can view King Khama III’s formal uniforms and private correspondence, which provide a window into the diplomatic maneuvers used to resist Cecil Rhodes’ British South Africa Company. Most travelers rush through the history section, but the natural history wing contains a surprisingly detailed collection of regional snake species and African insects that warrants at least twenty minutes of your time.
The Royal Cemetery sits atop Thataganyane Hill, overlooking the primary kgotla. This is the final resting place of Sir Seretse Khama, the nation's first president, and his wife, Ruth Williams Khama. To visit the graves, you must first seek permission from the museum or the tribal administration office. The climb is short but steep; the reward is a panoramic view of the thatched roofs stretching toward the horizon. The bronze duiker statue at the site represents the totem of the Bamangwato, a symbol of the tribe's identity that remains a point of immense pride for locals today.
Roughly 25 kilometers north of the town center lies the Khama Rhino Sanctuary, a community-based project covering 8,500 hectares of Kalahari sandveld. Established in 1993, this sanctuary turned a former hunting ground into a protected haven for both white and black rhinoceros. Unlike the vast, often overwhelming scale of Chobe or the Delta, the sanctuary offers a high probability of sightings within a single afternoon.
The sanctuary surrounds the Serwe Pan, a large grass-covered depression that attracts wildlife during the dry winter months. Because the terrain is relatively flat and the scrub is managed, you can often spot white rhinos grazing near the main tracks without the need for a professional tracker. While the rhinos are the primary draw, the park hosts over 230 bird species. I find the bird hide near the waterhole particularly effective in the late afternoon when Namaqua sandgrouse and various raptors descend to drink. International adults should expect to pay roughly 107 Pula for park entry, with additional fees for vehicles.
Self-driving is the most common way to explore the sanctuary, as the tracks are well-maintained and generally navigable in a standard 2WD vehicle during the dry season. However, a 4x4 is highly recommended if you plan to visit shortly after the summer rains when the pans turn into sticky mud. For those staying overnight, the sanctuary provides 13 rustic chalets and a well-shaded campsite. The restaurant on-site serves basic meals, but stocking up on supplies in Serowe's main mall is a smarter move for those planning a multi-day stay.
Beyond its royal history, Serowe is recognized for its unique contributions to African education and literature. The town has long been a center for social experimentation, particularly during the mid-20th century when it hosted intellectuals and activists from across Southern Africa.
The kgotla is the heartbeat of local governance, functioning as both a customary court and a public forum. If you choose to visit, remember that this is a functioning government space, not a staged tourist attraction. Men should wear long trousers and women are expected to wear skirts that cover the knees; hats must be removed upon entry. Sitting quietly on the periphery during a public meeting offers a rare glimpse into the consensus-based decision-making process that has kept Botswana stable since its independence in 1966.
The South African-born writer Bessie Head spent much of her life in Serowe, using the village as the setting for her most famous works. A dedicated room in the Khama III Museum contains her desk and original manuscripts, mapping out her observations of village life. Parallel to this literary history is the Swaneng Hill School, founded by Patrick van Rensburg. This institution birthed the "Brigade movement," a vocational training system that combined academic study with practical labor like bricklaying and farming. Even today, the legacy of these self-help cooperatives is visible in the various small-scale industries scattered around the outskirts of the village.
The period between May and August is ideal because the daytime temperatures remain mild and the lack of rain forces wildlife in the Khama Rhino Sanctuary to congregate around permanent waterholes. Expect chilly nights during these months, sometimes dropping to 5 degrees Celsius, so bringing heavy layers is necessary for morning game drives.
Standard admission for international tourists is currently 50 Pula, though prices are subject to change and you should verify at the gate. This fee usually includes the opportunity to have a guide explain the historical photographs and personal artifacts of the royal family.
The 315-kilometer journey takes about 3.5 to 4 hours on the A1 highway, making it an easy one-day trip. Most travelers prefer to stay overnight to allow enough time for both the historical sites in town and an early morning visit to the rhino sanctuary when the animals are most active.
During the dry season from May to October, the main loops of the sanctuary are accessible to 2WD vehicles with decent ground clearance. If you are visiting during the rainy season between December and March, a 4x4 is essential as the sandy tracks become heavily rutted and waterlogged.
Photography of the graves is generally permitted once you have obtained the necessary clearance from the museum or tribal authorities, but you should always ask your guide first. It is vital to remain respectful and quiet while on Thataganyane Hill, as it remains a sacred site for the Bamangwato people.