Ségou, Mali's fifth-largest town, lies 235 km northeast of Bamako on the Niger River's right bank, serving as the capital of the Ségou Region. Historically, it was the center of the Bambara Empire under rulers like Bitòn Coulibaly and later fell under Toucouleur and French colonial rule. Known for its pottery, weaving, and Bogolan crafts, the town hosts the annual Festival sur le Niger, celebrating Bambara culture and arts. Ségou's origins trace back to Bozo fishermen and Soninke settlers, with its urban development shaped by shifting political power. Today, it remains a key cultural and commercial hub, blending historical legacy with traditional craftsmanship.