Nestled in the northwest of Morocco, Chefchaouen occupies a tranquil spot in the Rif Mountains at about 600 m elevation. Often called the “blue city”, its distinctive feature is the medina painted in every shade of azure and indigo.
The town dates back to 1471, when it was founded by Moulay Ali Ben Rachid as a fortress against Portuguese incursions. Over time it became a refuge for Andalusian and Jewish settlers, adding to its multicultural character. Today its walls reflect a layered history—Berber, Arab, Andalusian—and its mountain setting gives it a relaxed pace compared to Morocco’s imperial cities.
What gives Chefchaouen its strong appeal is the combination of that blue‑toned architecture and the mountainous backdrop. Wandering the medina, you’ll see blue houses, local cats perched on blue stairs, and narrow alleys that feel intimate and timeless. The effect is not just visually striking, but also calming: the colour scheme, the narrow lanes, the slower rhythm all contribute to a sense of place few other destinations offer.
At the heart of your visit is the old medina. Enter through one of the historic gates and you’ll find twisting alleys, doorways painted blue, flowerpots, local shops. Many blogs note that each turn brings a new shade of blue. Take time to pause at a café, sip mint tea, and observe local life — it’s as much about atmosphere as sights.
For panoramic views, climb toward the old Spanish Mosque perched above the town. Sunset or early morning light here is highly recommended. For nature lovers, the surrounding Rif Mountains offer trails, waterfalls and lush landscape—ideal for a half‑day escape from the medina.
Chefchaouen is not just about blue walls. Tradition lives in its craft shops: wool textiles, blankets, artisan weaving, leather goods. Take the time to visit small cooperatives rather than only the main souvenir stalls: you’ll meet artisans and learn about local techniques. Also sample local cuisine: fresh goat cheese, tagines flavoured with herbs from the surrounding hills, classic Moroccan mint tea.
Spring (March‑June) and early autumn (October) often combine pleasant weather with fewer crowds. The town is quieter than Marrakech or Fes but can still be busy during peak summer. Because of the hillside setting, walking can be steep; comfortable shoes are a must.
The most common access is from Tangier or Fez by bus or private transfer. From Tangier it’s roughly 2 hours (depending on road). Once in town, the medina is best explored on foot; narrow alleys mean vehicles are limited.
Accommodation ranges from budget guesthouses to charming riads in the medina. Because space is limited and demand is increasing, book ahead especially in spring/peak season. Local etiquette: modest dress is appreciated; walls are painted blue regularly so respect for property and local space is important. Bring cash for small shops.
One full day allows you to explore the medina and key viewpoints; to really absorb the atmosphere and include a nature hike, plan two nights. Encourage clients to wander the medina early morning—before the cafés fill—and to photograph the blue walls in soft light, when the colours are richest. Also, consider offering a guided walk into the hills or a craft workshop with local artisans.