Midelt, located between Morocco's Middle Atlas and High Atlas mountains, serves as both a commercial center and a gateway to natural and cultural exploration. Established in the early 20th century as a French administrative post, it has evolved into a town known for its agricultural production, especially apples and walnuts, as well as its mineral resources like lead and gypsum. At an elevation of 1,508 meters, Midelt enjoys a temperate climate with snowy winters, attracting visitors seeking scenic landscapes and high-altitude tranquility. Its predominantly Berber population contributes to a rich cultural tapestry, reflected in local crafts and traditions, while modern infrastructure supports a growing tourism sector.